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There are no big or small companies in Publicity, only good or bad ones. If Publicity is a game in business, you must know the rules and excel.

Public Relations (PR) skills level the playing field in business between the big boys and new comers. This seminar focuses on successful PR strategies for small business owners and entrepreneurs, based on true case studies and media handling experiences .

Seminar Outline


Understanding the 5 main Jobs of a Journalist
7 Ways on How to Forge Friendship with the Media
10 most answers you need during a Publicity Crisis Management
5 Ways to Pitch Your Story to the Media.
How to handle tricky questions from the press
3 main components in your Key Messages / Sound Bites
Find out 7 things that can happen to your press release
Public Relations 2.0 for Entrepreneurs
Dating@Sea (A Case Study of Integrated Publicity)

Who Should Attend?

- Entrepreneurs, budding entrepreneurs, Business Owners, Marketing Specialists

Why Should You Attend?

- Knowing how to engage traditional and new media creatively will bring your business or career to the next level during this current economic downturn..

About the Speaker

Andrew Chow is the Managing Director of IDEAMART (S) PTE LTD since 1994. Ideamart became an active player in MICE industry. He won the Spirit of Enterprise Award 2008, and is also a Certified NLP Practitioner and Life Coach.

Andrew has more than 50 interviews and features about him and his business since 2006. During the same period, numerous valuable experiences are drawn from managing the press and media (Channel News Asia, News 8, 938Live, Business Times, Zao Bao, Berita Harian, Today, The New Paper, My Paper, STOMP, FEMALE, HER WORLD, PEAK, SHAPE, Lifestyle, etc). Andrew is also one of the choice interview candidates for Singapore lifestyle among foreign media like Canadian TV, Swiss Radio, German TV, AFP. From virtually unknown in 2005, Andrew has become a Self-Made News Maker within 3 years.

Riding on the New Media wave, Andrew has founded several social and business networking portals with a total of more than 6000 active profiles within 18 months. He has a great passion to share with other like-minded business owners on how to leverage on the traditional and new media to bring their businesses to a higher level.

Most recently in Jan 2009, Andrew has successfully pitched for more than six press/media coverage for a Limited Partnership firm all within 3 weeks after their ACRA registration.

Seminar Information

Date: 25 Mar 2009 (Wed)
Time: 9.30am to 5,00pm
Venue: The Training Room
(Kembangan Plaza, #B1-08, next to Kembangan MRT)
Fee: S$238.00/pax,

Inclusive of 2 tea breaks, lunch and seminar notes, case studies and one month of mentoring. All participants are allowed to bring a business friend along.

Registration details

Email to : andrew@ideamart.com.sg
(Name / Company / Designation / Industry / Mobile / Email

Make cheque payable to “IDEAS & CONCEPTS”. Address – 140 Robinson Rd, #06-06 Chow House. S068907

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